The Conformer Media Mailer is the first to get the USPS ‘green light’ to ship as an automated flat. It’s quite an accomplishment – given the strict requirements imposed by the postal service – and one that only Conformer Products can claim. Saving $0.84 in postage per package is virtually unheard of, and the direct mail industry is responding.
Under the upcoming rate increase, mailing a 4-ounce CD by standard mail will cost $1.36 in traditional packaging. Packed in a Conformer media mailer, postage will drop to $0.52 as an automated flat.
Last year, direct-mail marketing companies faced huge challenges, not the least of which was finding solutions to escape escalating mail costs under the new shape-based postal system enacted by the U.S. Postal Service (USPS).
Now, another price hike is slated for May 8, 2008, which will further widen the cost gap between automated mail, like letters and flats, and non-automated parcels. The latest move is intended to motivate companies to shift mailing practices toward more automation-friendly options.
It’s no surprise Conformer was the first to receive the USPS stamp of approval since the company is known for rigorous research and development to ensure products meet the demands of both customers and the postal service.
“We invested an enormous amount of time and attention to make sure these mailers would pass all kinds of tests,” said Marvin Makofsky, president of Conformer Products. “Our products work with the machinery at the post office and in just about any mailroom business environment: high-speed automation, semi-automated and manual. Absorbing the higher postage is tough enough; we didn’t want our solution to require an equipment upgrade.”
Businesses that haven’t already changed the way they send out media, like DVDs and CDs, have seen postage costs escalate more than 300%, according to Makofsky. Companies that mail large volumes of lightweight objects were among the hardest hit under the new USPS system.
According to Makofsky, “The best way for fulfillment companies to sidestep the steep cost of mailing a parcel is by moving toward automated flat packages, which can cut postage costs in half.”
Conformer Products are designed to solve problems, and the Conformer Media Mailer addresses two challenges: It allows organizations to take advantage of pricing incentives for automation-friendly mail – saving up to 62% in postal costs – and companies can continue to use equipment and processes as they did prior to shape-based postage.
About Conformer Products is a leading innovator of envelopes, mailers, presentation folders and portfolios. Founded in 1972, the company’s product line uses no more material than is absolutely necessary, dramatically reducing mailing costs under the new USPS rate restructure. By “pushing the envelope,” CEP’s award-winning products have been credited as among the biggest office product breakthroughs in decades. For more information contact us or visit www.conformerinc.com.