Have you ever heard of Flat Stanley? Flat Stanley, the storybook character, is something of a grade school celebrity. As my mother read this book aloud to my son the other day, the parallels between the Flat Stanley story and the Conformer story just jumped off the page. Sure, I think about envelopes more than your average mom, but hang with me here.
Stanley is a boy, but his new flattened form gives him amazing abilities. He can be flown as a kite. He can slip under unlocked doors. He travels the world in an envelope. Amazing! And his brother becomes incredibly jealous. Being a commodity kid with obvious limitations is no fun, especially when Stanley has access to so many new places.
Doesn’t this sound like the Conformer envelope story? Compared to a commodity envelope, the Conformer has a superior construction that goes from flat to 1.5”. This new form is a vast improvement over bulky expensive packaging solutions like bubble mailers and small boxes. It packs flat and doesn’t hold excess air, which lowers freight and storage costs considerably. And automated postal and insertion equipment simply adore the Conformer envelope because Conformer has changed its shape to optimally work with the post office and high-speed fulfillment centers.
And that’s where things get really interesting because, suddenly the Conformer envelope isn’t just an envelope. It’s a packaging solution. The Conformer media mailer is just the beginning of how a paper envelope takes on the form of a dramatically more cost-effective package. Conformer is working on taking the mail-order pharma industry by storm. It’s a whole new world for Conformer, doing so much more with less bulk…just like Flat Stanley!
In the end, Flat Stanley’s jealous brother Arthur restores Stanley to his original shape with a football air pump. As for Conformer, we happily leave all the unproductive dead space to our competitors!
by Sari McConnell