Conformer Attends MTAC Innovation Symposium

At the invitation of Susan Plonkey, President of Mailing and Shipping Services, I attended MTAC, the Mailers’ Technical Advisory Committee for the United States Post Office. This group consists of suppliers and customers of the USPS and has been operating for more than 40 years. The Aug 11th and 12th meetings were held at the headquarters of the USPS in Washington, D.C.

My experience was an eye opener as I watched as the Post Office’s top leaders — Jack Potter, Postmaster General and Susan Plonkey — ask this important committee for ideas on how to reshape the way the Post Office is operating today. The USPS is now in crisis mode as the volume of mail has been shrinking at an alarming rate. Leaders of the Post Office explained many of the recent steps taken to tighten operational cost and efforts to bolster business. The committee was asked to participate in breakout sessions to come up with ideas that Postal management promised to consider and act on.

I was amazed at the scope of innovative suggestions offered, from electronic business transacting to the very products that the Post Office retails. I just sincerely hope that the level of commitment to change that the USPS expressed in that meeting is met equally with action.

Marv Makofsky at mmakofsky@conformerinc.com

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