Category Archives: Videos

‘Fringe’ Case Study: Social Media Really Works!

A Good Sign

I’ll be honest with you.  Product placement has never been in our marketing plans.  I mean, product placement is for soft drinks, laptops, and running shoes.  Right?

But our ongoing social media outreach, coupled with product placement, turned out to be an incredibly effective marketing combination.  Since so many of us are still trying to figure out how to use social media tools effectively to build business, I thought you might be interested in hearing our own success story this week.

As you may know, the Conformer mailer was featured at length in the opening sequence of “Fringe” last Friday on the Fox television network. Had the media exposure stopped there, the “Fringe” product placement probably wouldn’t have influenced a single sale.  That’s where social media made all the difference.  Here’s what we did next:

  • We used Hulu to create a tightly edited version of Conformer’s appearance, creating an efficient way to showcase our Hollywood moment.
  • Then I updated the Conformer blog on our lucky break and added an easy click to our video clip.
  • Our blog automatically streams to our LinkedIn and Twitter accounts, so all of our connections heard about the story first.  We have a clever link at the bottom of every Conformer employee’s email signature that features our blog stories, so our video clip showed up there, too.
  • Our PR firm wrote a press release, which alerted trade magazines and our favorite bloggers.  Our story got picked up online in places we’re still discovering, allowing us to reach people who have never heard of Conformer before.
  • A personalized email was sent to friends, colleagues, clients, and interested parties and we encouraged them to share with friends.
  • On our home page, we showcased the video spot on a peel-back corner of our website, which we know through Google Analytics is one of our most-clicked web pages.
  • We shared many of these tools with our strategic partners who collaborate with us to bring Conformer to the marketplace. This enables our “Fringe” fame to go viral among their customer base.   And some even featured our video clip at the weekly sales meeting to fire up the reps.
  • We used a URL shortener called bit.ly to create a tidy way to communicate the link and also allows us to track clicks.   https://conformerinc.wordpress.com/2011/01/25/fox-networks-fringe-gives-conformer-15-seconds-of-fame/ became http://bit.ly/dHthFD.  This shortened URL prints nicely on a sticker, now placed on all Conformer samples.
  • And of course, we’re writing stories like this one and sending them in our monthly enewsletter in case you may have missed all of the hullabaloo from last week.

So how many “Fringe” viewers from that first Friday night called us after seeing our product placement?  Zero.  How many people contacted us after our social media campaign?  A LOT…and they’re sales inquiries.  Our blog and website traffic is way up and continues to stay up (thanks to viral marketing), which conveniently improves our Google search rankings.

Many thanks to Bill Tignanelli at Admore, the “Fringe” television fan who alerted us, and to all of you for fueling our viral campaign.  (Now please, send this to a friend!)

Sari McConnell at smcconnell@conformerinc.com

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Fox’s ‘Fringe’ Gives Conformer Mailer 15 Secs of Fame

 

On Friday night at 9/8c, a Conformer mailer was delivered on the latest episode of “Fringe” to Special Agent Olivia Dunham, exposing millions of viewers to a 15-second look at the Conformer patented construction on the Fox Network.  In the episode “Firefly,” right after the opening credits from minute 4:25-4:40, you see a delivery man ring Agent Dunham’s door and hand over the package.  Dunham opens the package and pulls out a hardcover book titled, If You Meet the Buddha on the Road, Kill Him!

Click here to watch the full episode of “Fringe” or you can click here to skip to our 15 seconds of fame..

Click to view full size image

The producers showcased the Conformer mailer on their own accord.  Had we been involved, we could have told them that wrapping the book in bubble wrap first was unnecessary since the Conformer mailer provides the right amount of protection on its own.  But we applaud the Fox Network for choosing a Conformer mailer for one of its top-rated shows, and thank them for giving our Conformer mailer 15 glorious seconds of fame.

Sari McConnell at smcconnell@conformerinc.com

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The Conformer Plastic Envelope: Beautiful. Versatile. Recyclable.

Form meets fashion meets green in the Conformer Plastic Portfolio. The smart and simple patented design makes our best-selling envelope perfect for contents thick and thin. Available in post-consumer materials, the envelope is itself recyclable. (And did we mention it’s made in the USA?) See this incredible envelope in action.

Check out our photo gallery.

I would be glad to send you samples and pricing.  Call us at 866-695-4726 or email support@ConformerInc.com.

This is my directorial and acting debut, so bear with me.  It is a little rough around the edges.  Hey, maybe with a little more practice I will be ready to take on the Pitchman.

Creative, 2.0?

Once in a while I come across someone who has clearly figured it out.  I discovered a creative agency, Boone Oakley, this morning and wanted to share it.  Brilliant.  Hopefully, you too can find some inspiration in it.

I am increasingly enamored by social networking and web 2.0.  I am on Facebook, LinkedIn, I have a Twitter account though I will admit I am still trying figure out a business application for it.  My company has this blog, and we have a YouTube page.  I figure the best way to learn how to apply all these cool tools is to immerse myself in them.  After screwing up enough times, I may gain some knowledge.

by Bob Makofsky bmakofsky@conformerinc.com

Flat Stanley Takes on a New Dimension

Have you ever heard of Flat Stanley? Flat Stanley, the storybook character, is something of a grade school celebrity.  As my mother read this book aloud to my son the other day, the parallels between the Flat Stanley story and the Conformer story just jumped off the page.  Sure, I think about envelopes more than your average mom, but hang with me here.

Flat Stanley by Jeff Brown

Stanley is a boy, but his new flattened form gives him amazing abilities.  He can be flown as a kite.  He can slip under unlocked doors.  He travels the world in an envelope.  Amazing!  And his brother becomes incredibly jealous.  Being a commodity kid with obvious limitations is no fun, especially when Stanley has access to so many new places.

Flat Conformer, expands to fit

Flat Conformer, expands to fit

Doesn’t this sound like the Conformer envelope story?  Compared to a commodity envelope, the Conformer has a superior construction that goes from flat to 1.5”.  This new form is a vast improvement over bulky expensive packaging solutions like bubble mailers and small boxes.  It packs flat and doesn’t hold excess air, which lowers freight and storage costs considerably.  And automated postal and insertion equipment simply adore the Conformer envelope because Conformer has changed its shape to optimally work with the post office and high-speed fulfillment centers.

And that’s where things get really interesting because, suddenly the Conformer envelope isn’t just an envelope.  It’s a packaging solution.  The Conformer media mailer is just the beginning of how a paper envelope takes on the form of a dramatically more cost-effective package.  Conformer is working on taking the mail-order pharma industry by storm.  It’s a whole new world for Conformer, doing so much more with less bulk…just like Flat Stanley!

Dead Space

Dead Space

In the end, Flat Stanley’s jealous brother Arthur restores Stanley to his original shape with a football air pump.  As for Conformer, we happily leave all the unproductive dead space to our competitors!

by Sari McConnell

Mail DVDs, CDs, and Now Blu-ray as USPS Flat

We had reported back in April of 2008 that under USPS pricing, mailing a 4-ounce CD in a jewel case by standard mail cost $1.36 in traditional packaging. Packed in a Conformer media mailer, postage drops to $0.52 as an automated flat. You can read more about our USPS approval and product launch here – Conformer Media Mailer First to Get USPS Green Light.

Nothing beats face time. As a result of standing side by side with operations folks and packaging engineers, we have developed a series of enhancements. Our in plant process is now largely automated utilizing our Conformer Media Tray along with an Auto Poly Bagger.

But our biggest success has been our ability to simplify the solution. We are now working to redesign our trays to fit CDs, DVDs, as well as Blu-ray. With the redesign, we can use one tray size and one polybag size to streamline the process.

Conformer Media Tray

Conformer Media Tray

by Bob Makofsky

www.conformerinc.com

A New Generation of Patented Packaging Solutions