Microsoft ran a viral campaign years ago which recently resurfaced on YouTube. Its intention, I think, was to persuade the public to abandon paper altogether. Alas, paper usage has outlasted their campaign.
This hilarious video did succeed in brilliantly illustrating how awkward the bubble mailer can be, and questions why we put up with it. I mean, it’s not even recyclable. The truth is, we still live in a paper-bound environment. That means making better choices: using products that work better, look better, and are more environmentally friendly. (Sorry bubble mailer, you fail on all three.)
Many thanks to one of our favorite Conformer fans who brought this great video to our attention this morning: “I saw this (video) and thought of you and your blog. If they had been using Conformer mailers, this wouldn’t have been a problem,” said Nicole R. Benner | Client Events Manager | Blank Rome LLP.
-Sari McConnell at email@example.com
I think consumers are smart enough to recognize “greenwashing” when they see it. Greenwashing
, a term whose origin seems derived from “brainwashing,” is when a company spins its product in a way to position it as more eco-friendly than it actually is. Keep that in mind as you read the following and decide for yourself whether or not you’re being “greenwashed.”
Ingredients of a Bubble Mailer
Can you read the ingredients list on the bubble mailer photo to my left? It says “100% Recycled Paper/10% Post-Consumer” and “10% Recycled Plastic.” At first glance, the use of recycled material seems like a great thing, doesn’t it?
Let’s pull this product apart a little though, no pun intended. A bubble mailer is a kraft-like paper bag with plastic bubble material sealed to its interior. [Did you know that this bubble material was invented in 1960? (See Wikipedia.) Bubble material is a pretty ancient technology that was cutting edge in its heyday. Remember the 1967 movie “The Graduate” when Mr. McGuire says “Plastics!“?]
In any case, everybody knows you need to separate your recyclables
— paper goes with paper, plastic goes with plastic- so that these materials can be recycled and made into something new. In a traditional bubble mailer, these two media are sealed together and it is difficult to impossible to separate them. So even though the product may be made of recycled material, the bubble mailer cannot be recycled. To the landfill it goes, where it will sit for hundreds of years
, just like a baby’s diaper.
My attempt at separating a bubble mailer
Clearly this bubble mailer’s manufacturer is attempting to put more recycled content into its product so that’s good. But at the end of the day, the end result is a product headed straight for the landfill, and that’s bad. So tell me, readers, do you think this bubble mailer should be in Conformer’s
Hall of Shame?
Posted in Environmental consciousness, Hall of Shame, Innovation, Mailers
Tagged bubble mailer, Conformer, Conformer Products, eco-friendly, environmentally friendly, greenwashing, hall of shame, mailer, not recyclable, packaging solutions, padded mailer