Tag Archives: Business

FAQs: Can I Afford to Buy Eco-Friendly Products?

Many of our clients are surprised to hear that eco-friendly presentation and mailing materials can cost the same or less than unfriendly materials. Unfortunately, the marketplace has been trained to assume that making eco-friendly choices comes at a price.  I’ve seen businesses eliminate (needed) materials altogether in an attempt to go green because they don’t think they have budget-friendly options.

Eco-friendly can be budget-friendly by aligning with smart buying principles:

– Buying power.  If your supplier makes a major investment in buying, let’s say Forest Stewardship Council (FSC)-certified paper (more on that topic here), then the cost of that material becomes very competitive against less environmentally attractive stocks.

Economies of scale.  The Conformer portfolio made of recycled milk jug poly costs the same as buying it from virgin poly (recyclable, but not made of post-consumer recycled material).  Our base materials come from a poly extruder that specializes and extrudes milk jug poly in volume.  Then it becomes an aesthetic rather than a price-based decision.  That’s ideal.

Long-term eco-commitment of your vendors. Becoming FSC-certified is an arduous process with upfront costs. But once an organization has realigned its operations to comply with the Forest Stewardship Council’s specifications, the ongoing costs of this inventory management system become operationally streamlined.  Vendors that dabble in green products don’t achieve this cost benefit.

Buying quality products.  Durability reduces the probability that your materials become insta-trash.  In other words, if it looks like junk, it gets junked. If your presentation and mailing materials can survive the journey from the printer to storage to fulfillment to more storage to possibly mail processing to your customer’s desk — and still look good doing it — your materials will more likely be reused by your customer.  (And you get bonus points if your name is all over it.)

Tell us about your experiences sourcing eco-friendly materials on a budget, and we will gladly shine the spotlight on you here on the Conformer Products blog.

Sari McConnell at smcconnell@conformerinc.com

Fresh Eyes

I try not to burden my soul too much with New Year’s resolutions. Rather, I see the new year as a way to see things with fresh eyes. It doesn’t hurt that New Year’s forces me to push back from my desk for a few days, clear my head and think fresh thoughts.

Perhaps that’s why so many of us go into organization mode in January. We view our surroundings with fresh eyes and see that things could be different, better.

January’s Fresh Eyes are a gift to inventors like us at Conformer. We are innovative 365 days of the year, but some days are easier than others.

Fresh Eyes can be a force for positive change, rather than tired New Year’s resolutions. When was the last time you took a fresh look at your sales kit, for example? Does your presentation folder limp along, or is it actually making a positive contribution to the overall impression on your customers? When you send out a package, use your fresh eyes to determine whether you are making the best eco-friendly packaging choice that, again, makes a positive contribution not only to the Earth, but also to your brand and to your customer.

And speaking of brand, I often turn to Branding Strategy Insider, brought to you by my Hallmark mentor Brad Van Auken and his smart new business partner, Derrick Daye, whenever I need some fresh-eyed inspiration.

So no resolutions for me this year… I will inspire myself to go to the gym, I swear!

Sari McConnell at smcconnell@conformerinc.com