Tag Archives: custom printing

Northwestern University: Big Ten Conformer Fan

While I love both my children equally, occasionally one of them will do something that deserves an extra squeeze.  As far as Conformer fans go, Northwestern University gets an extra squeeze from me today.

The Kellogg School of Management at Northwestern started using Conformer folders last year, and not just in admissions.  As America’s #1 “marketing school,” they understand that a folder in the hands of prospective students, recruiters, alums and CEOs represents their brand to everyone coming through their doors.  Prior to Conformer, Kellogg used a laminated, reinforced folder that was as eco-friendly as a diaper in a landfill, and their need for durability came at a high cost.  Kellogg’s new Conformer folder is FSC-marked, and its strong construction eliminates all expensive reinforcement features.

Enter the Northwestern Alumni Association.  They liked the fresh look of
Kellogg’s new folder and its versatility for alumni functions.  It holds an NAA pen gracefully, and organizes multi-sized literature that used to slid around the old folder when opened.

Kellogg, Part 2.  Now using an eco-friendly folder campus-wide, Kellogg used a Conformer folder to kick off their capital campaign for a new eco-friendly building.  Conformer won a PEAK Award of Excellence for this execution.  It’s a real beauty.

Northwestern Development jumped on board as well.  Traveling many miles to meet with alums, the development folks liked the fact that a Conformer folder would arrive alive with them.  Folders looked great off the press, but were they durable enough to withstand the rigors of actual usage?  You bet!

Recently, NU’s famed Medill School of Journalism ordered the Conformer paperboard mailer.  Those smarties know that their correspondence to newly admitted students could mean the difference in converting an admitted candidate to an attending student.   Even an NU scarf fits inside.  Goodbye, ugly bubble mailer!

So extra hugs to Northwestern University today for totally and completely getting the value proposition of Conformer Products — durability, versatility, brand-friendly, and eco-friendly.  Go, Wildcats!

-Sari McConnell at smcconnell@conformerinc.com

Advertisements

A Luxurious Look for Luxurious Products

abrams-book-open_lrg1

The Steuben Catalog Mailer Goes from Ordinary to Extraordinary

Problem:

Since 1903, Steuben Glass has been renowned for its unique, handmade products. The company was using an-off-the shelf, lightweight plastic envelope to mail their prestigious ½” thick perfect bound catalog, which often arrived damaged because of inadequate protection. The mailer did not reflect either the high-quality catalog or the company’s elite identity. Steuben needed more than an envelope. The company needed a sturdy, but elegant presentation piece to protect the contents and complement the prestigious products showcased inside.

Solution:

Steuben turned to Conformer Products. The result was a four-color paperboard mailer that was customized to fit the unique dimensions of the catalog. The envelope featured a convenient tuck-tab closure and Steuben-branded artwork that complemented the elegant design of the catalog itself. In addition to protecting the high-quality contents during mail processing, the mailer evolved into a presentation case that encouraged recipients to keep both pieces together.

This stunning solution earned a 2008 PEAK (Print Excellence and Knowledge) Award for Commercial Printing, Envelopes and Mailers. Judges called it a “beautiful piece” that would entice recipient to open it and see what was inside.

The Conformer Advantage:

“First impressions are critical, especially with luxury products. Every aspect of the presentation now measures up to the Steuben image,” said Marvin Makofsky, president of Conformer. “We transformed their catalog packaging from ordinary to ex-traordinary, taking it from a Ford to a Mercedes.”

by Bob Makofsky

www.conformerinc.com