Late-breaking news learned here at the EMA annual meeting in Kansas City where the U.S. Postal Service is, is a hot topic for obvious reasons.
We told you here about how the USPS’s request to raise its prices more than the rate of inflation (“exigent rate case” a.k.a. an exception to the rule) was rejected by the Postal Regulatory Commission in the most beautifully crafted rejection letter you’ll ever read.
As of a few minutes ago, I’ve learned that the USPS is appealing this ruling. They really, really, really want to raise prices — “in a beaten-down economy” — above and beyond what they are legislatively mandated to do. Despite the fact that this regulatory body, and not to mention the business community and American public, believes that the USPS should not be solving their financial problems on the backs of their customers, the USPS seems to think an appeal is an easier path to pursue than cleaning up their own house.
You can just imagine the buzz here at the EMA conference. More news here as it unfolds…
-Sari McConnell at firstname.lastname@example.org
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The Blue Ocean Strategy
Bob and I are delivering one of the keynote speeches at the Envelope Manufacturers Association (EMA) annual meeting next week in Atlanta on innovation. Maynard Benjamin, the EMA’s president, has been a strong advocate of the innovation that Conformer Products Inc. is bringing to the industry, and he asked us to speak to this illustrious group on the alignment of our innovation process to the principles in Blue Ocean Strategy, a terrific business book by W. Chan Kim and Renee Mauborgne.
So we’re presenting “Swimming in the Blue Ocean.” And although Conformer Inc. tread this path years before this book appeared on our radar, I have to say that it is quite gratifying to see our strategy laid out so well in this book. Essentially, the B.O.S. “challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.”
Last night, I attended a terrific Forum for Women Executives & Entrepreneurs (FWE&E) event in Silicon Valley. And the speaker Dee McCrorey, addressing the topic of creating a personal innovation brand said, “Why strive to be best-in-class? You’re still in the class!”
Though McCrorey didn’t reference Blue Ocean Strategy, her comment got right to the heart of breakthrough innovation. The book discourages best practices and competitive benchmarking in order to “break away from the competition” (which is an intriguing idea for MBA-types like myself who have spent many hours best practicing and benchmarking).
This concept also addresses how lonely and isolating it can be as a start-up that is committed to zig when others zag. At times, pitching our patented solutions has made me feel like a crazy person. Well, the tide has certainly turned, hasn’t it?
I’ll let you know how our speech to the EMA goes next week and post a copy of it on our blog.
–Sari McConnell at email@example.com
Posted in About Conformer, Conformer customers, EMA, Innovation, Random thoughts..., Recession business strategies
Tagged Blue Ocean Strategy, Conformer, Conformer Products, EMA, Innovation, mailing solutions