Tag Archives: oversized packaging

Hall of Shame #5, S&H

How many times have you shopped online only to abandon your shopping cart when you see the shipping and handling charge?  I do it all the time.

When I talk to the packaging industry about changing packaging to improve postage rates, a common response I hear is, “That’s okay, the customer pays for it in shipping and handling?”  Wrong.  Here is why.

If I buy a small part like a data card for $45, I am charged $7.99 for shipping and handling.  Let’s do the math:
$0.30 for the box
$0.05 for the peanuts
$0.10 to print and apply the label
$5 for UPS shipping
Total packaging and postage is $5.45.
$7.99 – $5.45 = $2.54 profit.  Not bad.

Light box. What could it be?

Here is my data card, looking cozy on a bed of peanuts.

Now let’s make some smarter packaging choices.  Data cards are flat.  There is nothing to crush, and they are unlikely to be damaged.  If the data card were shipped in a flat paperboard mailer, the package would likely qualify as a first-class USPS flat.

Again, the math:
$0.25 for a paperboard mailer
no fill material
$0.10 to print and apply the label
$1.39 to mail a first-class flat by USPS
Total packaging and postage is $1.74
$7.99 – $1.74 = $6.25 profit.  Much better.

Better still, slash your shipping and handling, pass the savings on to your customers, and watch as your customers abandon shopping carts less frequently.

by Bob Makofsky bmakofsky@conformerinc.com

Hall of Shame #1: Another Reason to Banish Bubble Mailers

Welcome to the first installment of our monthly “Hall of Shame.”  We receive mailings that frequently make us scratch our heads. Basic errors, packaging failures, over-spending, under-spending… You get the point.

Our first entry into the Hall of Shame is a classic. News flash, folks: bubble mailers do not protect paper. They are too flexible. They are expensive. And they always arrive looking like they were run over by a truck.

As you can see from this example, the presentation folder was crumpled, and the sides are heavily damaged.

Sales Kit that came in a bubble mailer

Sales kit mailed in a bubble mailer

Expensive mailing arrives damaged

Expensive mailing arrives damaged

Note: To protect the anonymity of those involved, we have made our best efforts to disguise the identities of our Hall of Shame nominees.

by Bob Makofsky bmakofsky@conformerinc.com

A New Generation of Patented Packaging Solutions