Tag Archives: Peak Award

A Luxurious Look for Luxurious Products

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The Steuben Catalog Mailer Goes from Ordinary to Extraordinary

Problem:

Since 1903, Steuben Glass has been renowned for its unique, handmade products. The company was using an-off-the shelf, lightweight plastic envelope to mail their prestigious ½” thick perfect bound catalog, which often arrived damaged because of inadequate protection. The mailer did not reflect either the high-quality catalog or the company’s elite identity. Steuben needed more than an envelope. The company needed a sturdy, but elegant presentation piece to protect the contents and complement the prestigious products showcased inside.

Solution:

Steuben turned to Conformer Products. The result was a four-color paperboard mailer that was customized to fit the unique dimensions of the catalog. The envelope featured a convenient tuck-tab closure and Steuben-branded artwork that complemented the elegant design of the catalog itself. In addition to protecting the high-quality contents during mail processing, the mailer evolved into a presentation case that encouraged recipients to keep both pieces together.

This stunning solution earned a 2008 PEAK (Print Excellence and Knowledge) Award for Commercial Printing, Envelopes and Mailers. Judges called it a “beautiful piece” that would entice recipient to open it and see what was inside.

The Conformer Advantage:

“First impressions are critical, especially with luxury products. Every aspect of the presentation now measures up to the Steuben image,” said Marvin Makofsky, president of Conformer. “We transformed their catalog packaging from ordinary to ex-traordinary, taking it from a Ford to a Mercedes.”

by Bob Makofsky

www.conformerinc.com

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Envelopes that Pull It All Together

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Problem:

The American Composites Manufacturers Association (ACMA) needed a marketing and membership communications facelift. An abundance of print materials lacked a cohesive look and, when packaged together, was hard to fit into an envelope—and expensive to mail separately. Debbie Ayres, ACMA’s Senior Director of Membership Marketing and Communications, wanted to streamline their materials, eliminate the visual confusion and cut postage costs.

Solution:

Ayres and her team consolidated and redesigned the marketing and membership materials to support the ACMA’s visual branding. They examined several options and selected the Conformer® Products (CEP) presentation folder to package the new documents, which are then shipped in a matching Conformer paperboard mailer.

Both the folder and the mailer feature ACMA branding, and the package earned the 2008 PEAK (Print Excellence and Knowledge) Award of Excellence in the Commercial Printing, Multi-Component category. “We now have a complete package that gives prospective members a look at everything the ACMA has to offer,” says Ayres.

The Conformer Advantage:

Ayres chose the Conformer folder and mailer because of the aesthetics and function. The fact that Conformer products expand to fit a little or a lot of content, up to one inch, makes them extremely versatile. “You have more opportunities to be creative,” she said. “I also like the fact that we can use it to hold a lot of content.

“We’re making a more sophisticated impression and have a better opportunity of talking with potential high-level members who may not have looked at our previous marketing materials.”

by Bob Makofsky

www.conformerinc.com