I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials. “I’ve always known about your envelope business”, she said, “but I was never particularly impressed by it. Until now.” That “now” moment occurred at that lunch, when I put a Conformer poly portfolio in her hand for the first time.
This is what we call a good learning opportunity. Take my friend’s previously well disguised indifference to my entrepreneural endeavor. That’s my fault. She just assumed that a Conformer envelope was just a modest modification of a ubiquitous product…not sexy, not exciting, not worth pondering deeply. It’s near to impossible for a customer to describe you a product they want that doesn’t yet exist. It’s almost as challenging for an innovator to describe a breakthrough innovation without showing you how it works.
So I can blog all day long, but if you’ve never had a Conformer product in your hand, stop reading and ask us for a sample. Put samples in the hands of the influential people in your business and your industry. And just maybe you’ll get a backhanded compliment too.
–Sari McConnell at firstname.lastname@example.org
Form meets fashion meets green in the Conformer Plastic Portfolio. The smart and simple patented design makes our best-selling envelope perfect for contents thick and thin. Available in post-consumer materials, the envelope is itself recyclable. (And did we mention it’s made in the USA?) See this incredible envelope in action.
Check out our photo gallery.
I would be glad to send you samples and pricing. Call us at 866-695-4726 or email support@ConformerInc.com.
This is my directorial and acting debut, so bear with me. It is a little rough around the edges. Hey, maybe with a little more practice I will be ready to take on the Pitchman.
Our February sale was so successful; we have decided to extend it through April 15, 2009, as a way of taking the sting out of Tax Day.
Take 10% off our most popular product, the Conformer Clear Plastic Portfolio in the 10 ¾ x 12 ¾ size, which holds up to 1” of materials.
This product will make your meetings, sales kits, and presentations look a whole lot snappier, with outstanding functionality. Print your brand logo on it for additional impact.
This product is in stock and ready to ship. Pricing is available as low as $1.29 per for 1000 units!
by Bob Makofsky
It’s hardly news. If you fill your gas tank regularly, you know oil prices have dropped steadily since peaking this past summer. While many raw materials have remained at all-time high prices, the drop in oil prices has a direct impact on the price of plastic.
Price of crude oil on 4 month decline
One of our top selling products, the Conformer Plastic Envelopes made of clear polypropylene have likewise seen a measurable drop in cost, and we want to pass that savings on to you.
For the month of February we are running a rare promotion – Take an additional 10% off our most popular product, our 10 ¾ x 12 ¾ clear plastic portfolios. This product is in stock ready to ship. We can also print one or two colors in a few days.
Mail it out or hand it out. Make your marketing collateral demand attention
This offer is only available on new sales opportunities while supplies last. And don’t forget, there’s only 28 days in February, so act fast!
by Bob Makofsky
Conformer Products Uses Recycled Milk Jugs to Enhance Envelope Sustainability
Great Neck, NY, July 8, 2008 – Conformer Products has just launched its award-winning plastic envelope in 75% post-consumer material—specifically, recycled milk jugs. The recycled material enhances an already environmentally friendly product: the patented Conformer design uses up to 20% less material than standard envelopes, and the sturdy envelope can be re-used.
“The market is demanding sustainable products, and now our products are even better positioned to support corporate environmental sustainability initiatives,” said Marvin Makofsky, president of Conformer. ”In the last few months, we have introduced Forest Stewardship Council or FSC-certified paper envelopes, presentation folders and mailers, as well as paperboard mailers made from 85% post-consumer content. Now our line of plastic envelopes can be made from reclaimed milk jugs.”
“When we looked for products that would make sense to manufacture from recycled plastic materials, the Conformer envelope was at the top of the list,” said Earl Guinter, a plastics manufacturing industry veteran whose organization is licensed to make the Conformer product. “It’s a popular, versatile product that can also be easily customized.”
Sustainability has long been important at Guinter’s organization. The manufacturing plant re-uses 90% of post-industrial materials for other jobs and sells the remaining 10% for re-use in other plastic applications. “Now we are buying reclaimed milk jugs, re-extruding the plastic and using the material to make Conformer’s plastic envelopes,” he said.
One of the company’s most popular products, Conformer’s plastic envelope is a favorite among direct marketers and sales professionals because of its versatility to hold a little or a lot of content, depending on the need. The translucent material helps boost open and response rates by allowing recipients to see the contents, and the attractive design—available in eight colors, including clear—makes the envelope a popular choice for presentations.
by Bob Makofsky