Tag Archives: pocket folder

5 Tips: How to Pick Paper Stock for Presentation Folders

Selecting paper stock is one of the toughest – yet most critical – decisions when ordering presentation folders.  Paper choice affects the perceived value of your firm. It determines how the ink gets absorbed and the final effect produced on your folder.

These tips will make sure you select the right stuff before you’re stuck with the wrong thing all year long.

  1. Choose the right paper weight.  I recommend 14 point; a 12 point paper stock weight risks feeling too flimsy, and 18 point paper is overkill.
  2. Invest your budgeted dollars in quality paper stock.  To get the best bang for your buck, choose one of the papers that your printer buys in bulk.  If you’re set on something specific, choose a pocket folder provider that already carries it as a stock paper.  If you’re placing a sizable order, your paper can be easily and reasonably sourced.
  3. Know the difference between C1S and C2S, especially if you’re considering print on both sides of your presentation folder.  C1S is “Coated One Side” and C2S is “Coated Two Sides,” with the former costing less than the latter.  Uncoated paper absorbs ink differently than coated paper, and it has a matte appearance.  If you want your folder to have a consistent finish throughout,  go with C2S paper.
  4. Pick an FSC- or SFI-certified paper.  FSC is Forest Stewardship Council, and SFI is Sustainable Forestry Initiative.  Both organizations ensure that your paper stock comes from sustainably harvested forests.
  5. Honor the investment you’ve made in your company.  Your print ads, and your social media campaign.  Don’t stick your logo on a cheap folder, or you will cheapen the very thing your customer puts his hands on…with your name on it.

This article is part of a series on great presentation folder design featured on the Conformer Products’ Blog.

Sari McConnell at smcconnell@conformerinc.com

5 Tips: Make Your Logo Shine on Your Presentation Folder

Great Logo Treatment on a Presentation Folder

Many firms will tell you that they don’t have a brand, but they do have a reputation.  Whether it’s law, financial services, accounting, insurance or consulting, a firm’s reputation is everything.  And that reputation materializes in the company logo.

These tips will help your unsung hero – your presentation folder – reinforce your reputation using only your logo.

  1. Invest in a quality paper stock.  If your law firm wants to convey the story of success, you need to show it, not tell it.  Your pocket folder – and your business card, for that matter – needs to feel expensive to the touch.  You’ll be saving money on print, so you’ll have the coin to put it in the paper.
  2. Consider embossing your company logo.  Embossment raises the surface of the folder to give it dimension.  This elevates your logo, giving it more heft on the page.  Blind embossment is a natural choice for your presentation folder when you’ve chosen a textured stock like linen  that may not be printed at all.   Printed embossment is more often seen on coated stocks (like C1S or C2S) where your logo is raised and printed on the paper.
  3. Consider foil stamping, but proceed carefully.  Foil stamping adds a gold or silver (and other color options) metallic to your logo .  It is a very classy effect provided that it is used sparingly.  If your logo is an elegant script or a thin font, foil stamping is a great option.  But if your logo features fat lettering, foil stamping may give you too much flash to your look (especially if you’re a CPA or an attorney).
  4. If you are unsure of how to size your logo on the cover, err on the side of too big.  A too-small logo on your presentation folder will make your firm look even smaller.
  5. If you don’t already have a logo, select an official font to represent your firm and stick with it. Many graphic designers specialize in font treatments, and it’s not an expensive investment. Using the same font on your presentation folders, your letterhead and your website will create a unifying look that shows (not tells) your clients that you’ve got your act together.

This article is part of a series on great presentation folder design featured on the Conformer Products’ Blog.

Sari McConnell at smcconnell@conformerinc.com