Tag Archives: Presentation folders

Great Design of Ordinary Objects

Cookie Cutters, Lisa Congden

Have you heard about A Collection A Day?  I’ve been digging this blog recently, and not only because I’m a vintage collector myself.  (My extensive collection of rulers eerily foreshadows my involvement with Conformer.)

This blog was created by Lisa Congdon in San Francisco not far from my office.

Every day in 2010, Lisa photographed or drew one collection.  Most of these collections consist of quite ordinary objects – spoons, dominos, cookie cutters – except for the fact that these images are anything but.

What I like about her approach is that when I look at her cookie cutter collection, I am suddenly thinking about cookie cutters – their characteristics, their variety, their forms – and I don’t ordinarily think about cookie cutters or appreciate the utility baked into their design.

The other day I went onto Twitter looking for anyone talking about “presentation folders.”  I found no one, not one person in the whole Twittersphere, tweeting about a topic that I spend all day obsessing about!  And yet, I know that everyone out there owns and needs a presentation folder.  Good thing there are people like Lisa out there who call attention to the beauty and function in the most basic and vital objects in our lives (plastic golf tees, staples, clothes pins…and yes, presentation folders).

Sari McConnell at smcconnell@conformerinc.com


Universities Are Getting Even Smarter

I’ve gotten to know a lot of folks who manage marketing communications at universities across the country.  They are in the ultimate relationship-management industry — just think of the value of each individual they come in contact with, whether it be a prospective or current student, alumnus or donor.

Increasingly, they are asked to cultivate these relationships ever more, while working with a lot less.  Plus, their constituents — particularly the students — expect environmentally sustainable products and practices.


One of their workhorse products is the presentation folder.  And it is a workhorse in this industry more than most.  It gets stuffed full with student statistics, university highlights, the daily campus newspaper, donor cards, pens and car magnets.


The typical university folder is over-engineered to handle the bulk, which gets expensive quickly.  And it misses out on a great opportunity to send a strong, environmentally friendly message, too.

The Conformer presentation folder solves all of these problems at once, so we have a lot of fans in the education industry.  Because the Conformer has a superior construction that is more durable and expands to fit its contents, it reduces the amount of paper needed to produce the folder and doesn’t require a custom solution either (which I often see).

Plus, the durability is put into the pockets themselves, which also eliminates the need for reinforced edges and lamination coating (which is not recyclable).  And less paper means lower cost.  Finally, Conformer uses FSC-certified paper, which means our university clients can mark their folders as originating from sustainably harvested forests.  By carefully choosing the paper stock, you don’t have to pay one cent more to get “good” paper.

So that education is really paying off.  Universities are getting smarter about the folders they’re using…they’re choosing Conformer.

The superior Conformer construction doesn’t scream out.  It just gets the job done.

The superior Conformer construction doesn’t scream out. It just gets the job done.

Inside the Conformer folder

Inside the Conformer folder

Expands to fit up to ½” paper per pocket.  Wow!

Expands to fit up to ½” paper per pocket. Wow!

by Sari McConnell smcconnell@conformerinc.com