Selecting paper stock is one of the toughest – yet most critical – decisions when ordering presentation folders. Paper choice affects the perceived value of your firm. It determines how the ink gets absorbed and the final effect produced on your folder.
These tips will make sure you select the right stuff before you’re stuck with the wrong thing all year long.
- Choose the right paper weight. I recommend 14 point; a 12 point paper stock weight risks feeling too flimsy, and 18 point paper is overkill.
- Invest your budgeted dollars in quality paper stock. To get the best bang for your buck, choose one of the papers that your printer buys in bulk. If you’re set on something specific, choose a pocket folder provider that already carries it as a stock paper. If you’re placing a sizable order, your paper can be easily and reasonably sourced.
- Know the difference between C1S and C2S, especially if you’re considering print on both sides of your presentation folder. C1S is “Coated One Side” and C2S is “Coated Two Sides,” with the former costing less than the latter. Uncoated paper absorbs ink differently than coated paper, and it has a matte appearance. If you want your folder to have a consistent finish throughout, go with C2S paper.
- Pick an FSC- or SFI-certified paper. FSC is Forest Stewardship Council, and SFI is Sustainable Forestry Initiative. Both organizations ensure that your paper stock comes from sustainably harvested forests.
- Honor the investment you’ve made in your company. Your print ads, and your social media campaign. Don’t stick your logo on a cheap folder, or you will cheapen the very thing your customer puts his hands on…with your name on it.
This article is part of a series on great presentation folder design featured on the Conformer Products’ Blog.
Sari McConnell at firstname.lastname@example.org
Since Conformer encourages all of our customers to use environmentally sustainable paper stocks, this question comes up a lot. What does FSC-certified mean? Is that the same thing as SFI-certified? What’s the difference?
FSC stands for Forest Stewardship Council. This is a non-profit organization that provides a third-party certification service to the paper industry to “promote management of the world’s forests.” It ensures that your paper is coming from sustainably harvested forests, meaning that it comes from a renewable source. According to the FSC website, “plantations must contribute to reduce the pressures on and promote the restoration and conservation of natural forests.” How does it do this? The Forest Stewardship Council has developed a Chain of Custody process — effectively, an inventory management system — that enables you to trace your paper stock back to the tree it was harvested from, thereby ensuring it came from a sustainably managed forest.
If the manufacturer is FSC-certified as an organization, that gives them the right to placed the FSC logo on products it manufacturers. Alternatively, if the manufacturer is not FSC-certified but simply sources FSC-certified paper stock, your sustainably harvested paper is still exactly that but cannot have the FSC-certified logo printed on it. Both are viable and “good” options.
SFI stands for Sustainable Forestry Initiative, and it is also an independent auditor of good forestry practices. It is simply an alternative to FSC-certification and is just as good an indicator of sustainably harvested paper stock.
These two organizations can be greatly credited for ensuring that trees get planted on this planet by the very industry that depends on them. There’s some unconventional wisdom at play here, but I can’t think of another industry more committed to planting trees than the paper industry. And that’s good news for our planet.
–Sari McConnell at email@example.com
Posted in Environmental consciousness, FAQs, How It Works
Tagged Certification, Conformer, Conformer Products, Forest, Forest Stewardship Council, Forestry, FSC Certified, green, Leadership in Energy and Environmental Design, Non-profit organization, Sari McConnell, SFI, Sustainability, Sustainable Forestry Initiative